Animoca Brands Corporation Ltd’s subsidiary Darewise Entertainment, the creator of the innovative online game Life Beyond, has launched a strategic partnership with DFZ Labs, renowned for its Web3 brand Deadfellaz.
The partnership aims to support each other’s growth by sharing their expertise in Web3 with each other through an advisory framework as well as expanding their respective communities of Web3 players.
The Deadfellaz community, affectionately known as the Horde, is active in the streaming and content creation ecosystem, utilising Streamingfellaz (animated rigged avatars created by Hologram Labs) to showcase streamers’ gameplay from Web2 and Web3 on platforms including Twitch and YouTube.
Under the partnership, streamers’ avatars and content will be utilised to showcase their offerings from Life Beyond, such as the upcoming BOTS game.
Most recognized IPs in the Web3
Darewise CEO Benjamin Charbit said: “The Deadfellaz brand is one of the most recognized IPs in the Web3 space thanks not only to its strong visual identity but also to the values it represents and its strong commitment to gaming and the empowerment of its community.
“We are looking forward to working closely together and sharing each other’s expertise.”
About DFZ Labs and Deadfellaz
DFZ Labs is a Web3 company pioneering the convergence of blockchain technology with storytelling, art and entertainment to create products and experiences that redefine the relationship between community and brand.
Founded in 2021, DFZ Labs has a focus on digital identity, creator empowerment and embracing evolving technology. DFZ includes Deadfellaz, DFZ Gaming and the upcoming TCG, codenamed 'RIP TCG'.
DFZ Labs CEO Betty said: “Collaboration is one of the foundational cornerstones of Web3, and it is a huge honour to envision something new and build it alongside such visionary peers as Darewise and Animoca Brands.
“The exchange of value between our companies means we each benefit from our respective expertise, which grows the entire ecosystem and pushes what we build forward, together.
"Huge thank you to the Darewise team!”