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Animoca Brands backs UAE-based digital asset trading startup Eesee

Published 21/03/2024, 11:10 am
© Reuters.  Animoca Brands backs UAE-based digital asset trading startup Eesee
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Animoca Brands Corporation Ltd has taken Eesee, a pioneering startup from the United Arab Emirates, under its wing with a strategic investment and collaboration.

Innovative Web3 platform

Known for its innovative platform that allows users to place small bids on high-value assets like cryptocurrencies, NFTs and tangible assets, Eesee aims to transform the digital asset trading landscape within the Web3 environment.

The collaboration with Animoca Brands will leverage the latter's vast industry experience and networks, significantly supporting Eesee’s ambition to refine the trading efficiency and user experience in the digital asset domain.

Eesee stands out with its unique approach of gamifying digital asset trade and fostering a community-centric ecosystem, where users can actively participate in a vast and dynamic digital realm.

Remarkable growth

Since the start of 2024, Eesee has witnessed remarkable growth, with its user base and transaction volume more than tripling, evidenced by its testnet's 1.6 million wallets.

Notably, a significant portion of its clientele, some 31%, engages in more than 10 transactions daily.

This collaboration is set to propel Eesee’s vision to establish itself as a comprehensive liquidity provider for sellers, underpinned by a daily ticket purchase exceeding 2,000 on its platform.

The partnership with Animoca Brands is poised to broaden Eesee's reach and fortify its standing in the Web3 sphere, allowing it to benefit from Animoca's extensive portfolio encompassing more than 400 Web3 entities and initiatives.

Prior to this alliance, Eesee had successfully amassed around US$3 million through funding initiatives involving entities like SevenX Ventures, Maven Capital and Momentum 6, alongside prominent crypto figures including Ivan on Tech and Pentoshi Gmoney, among others.

Bridging real-world assets

“We’re excited about investing into Eesee and entering into a partnership that aligns strongly with the vision shared by both of our companies to bridge real-world assets into the Web3 landscape,” said co-founder and executive chairman of Animoca Brands Yat Siu.

“We look forward to the progress and success of Eesee as the platform continues to grow and evolve.”

Eesee founder and CEO Vova Sadkov said: “If it wasn’t amazing enough to see the Eesee journey so far, having Animoca Brands – one of the most important companies in the industry – not only as an investor but also a partner is the cherry on top.

“We’re thrilled to work closely with the team at Animoca Brands. It will bring tremendous value to our ecosystem.”

Read more on Proactive Investors AU

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