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Salesforce CTO Parker Harris sells over $1.1m in company stock

Published 03/10/2024, 06:54 am
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Salesforce, Inc. (NYSE:CRM) executive Parker Harris, who serves as the company's Co-Founder and Chief Technology Officer of Slack, has recently engaged in significant stock transactions, according to the latest SEC filings. On October 1, Harris sold a total of $1,141,336 worth of Salesforce common stock.

The sales were conducted at varying prices, with the first batch of 756 shares sold at an average price of $270.54, ranging from $269.80 to $270.79. Another set of 1,604 shares went for an average of $271.20, within a price range of $270.80 to $271.77. The third sale, comprising 1,396 shares, was executed at an average price of $272.37, with individual sales ranging from $271.84 to $272.82. Additionally, 252 shares were sold at an average of $273.39, with a price range of $273.05 to $273.73, and the final batch of 192 shares was disposed of at an average price of $274.37, with prices between $274.14 to $274.49.

In addition to the sales, Harris also acquired 4,200 shares of Salesforce common stock through the exercise of options at a price of $118.04 per share, totaling $495,768. These transactions were part of an automated trading plan under Rule 10b5-1, which allows company insiders to set up a predetermined plan to sell stocks legally.

Following these transactions, Harris's direct holdings in Salesforce common stock have changed, but he still maintains significant indirect ownership through various family trusts and LLCs managed by himself and his spouse, as indicated in the footnotes of the SEC filing.

Investors and followers of Salesforce, Inc. often keep a close eye on insider transactions as they can provide insights into executives' perspectives on the company's current valuation and future prospects. Harris's recent activities show a mix of acquiring and selling stock, which is a typical practice among executives managing their investment portfolios.

In other recent news, Salesforce.com Inc (NYSE:CRM) has been the focus of several developments. The company reported a robust second-quarter earnings, with earnings per share of $2.56, an 8% increase in sales, and a 9% rise in subscription and support revenues. Salesforce has also made strategic acquisitions, including Zoomin, a firm specializing in unstructured data management, and Own Company, a provider of data protection and management solutions, for $1.9 billion in cash.

Salesforce has introduced Agentforce, an AI-driven suite of autonomous bots, which has sparked significant interest and contributed to a 130% year-over-year growth in its paid customer base. The company has also formed a partnership with IBM (NYSE:IBM) to integrate advanced AI capabilities into its platform.

Several analyst firms have provided their perspectives on Salesforce's recent activities. Wedbush has raised the stock's price target to $325, reflecting increased confidence in Salesforce's growth prospects. Piper Sandler upgraded the stock from Neutral to Overweight, anticipating a significant rise in Salesforce's free cash flow per share. However, Erste Group and TD Cowen have downgraded the stock to Hold, citing projected slower growth and current spending conditions.

InvestingPro Insights

To provide additional context to Parker Harris's recent stock transactions, let's delve into some key metrics and insights from InvestingPro for Salesforce (NYSE:CRM).

According to InvestingPro data, Salesforce boasts a market capitalization of $267.97 billion, reflecting its position as a major player in the software industry. The company's P/E ratio stands at 48.32, which is relatively high but not uncommon for high-growth tech companies. This valuation is supported by Salesforce's strong financial performance, with revenue reaching $36.47 billion in the last twelve months and a robust gross profit margin of 76.35%.

An InvestingPro Tip highlights that Salesforce "has a perfect Piotroski Score of 9," indicating strong financial health across various metrics. This score aligns well with the company's ability to generate significant cash flow, which supports executive stock option exercises and strategic share repurchases.

Another relevant InvestingPro Tip notes that "management has been aggressively buying back shares." This practice often signals management's confidence in the company's value and future prospects, which may provide context for Harris's decision to exercise options and retain indirect ownership through trusts and LLCs.

Salesforce's impressive gross profit margins, as mentioned in another InvestingPro Tip, underscore the company's operational efficiency and pricing power in the market. This financial strength may contribute to the executive team's overall strategy in managing their personal holdings of company stock.

For investors seeking a more comprehensive analysis, InvestingPro offers 11 additional tips for Salesforce, providing a deeper understanding of the company's financial position and market performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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