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Hertz names Scott Haralson as new CFO

EditorNatashya Angelica
Published 04/06/2024, 02:02 am
© Reuters
HTZ
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ESTERO, Fla. - Hertz Global Holdings (OTC:HTZGQ), Inc. (NASDAQ: HTZ), a prominent player in the global car rental market, has announced the appointment of Scott M. Haralson as the new Chief Financial Officer. Haralson is set to take over the position by the end of June, following the departure of the current CFO, Alexandra Brooks, who is exiting the company to explore other opportunities.

Scott Haralson, a seasoned executive with over two decades of experience in the transportation industry, joins Hertz from Spirit Airlines (NYSE:SAVE), where he served as CFO and played a pivotal role in steering the airline through the challenges of the pandemic. Haralson's extensive background also includes senior financial roles at Dish Network (NASDAQ:DISH), Frontier Airlines, Swift Aviation Group, and US Airways.

Hertz CEO Gil West expressed enthusiasm for Haralson's upcoming tenure, highlighting his expertise in financial management and capital markets as key assets for the company's future plans. West also acknowledged the contributions of Brooks, who has been with Hertz for four years, and thanked her for her service.

In a concurrent announcement, Hertz disclosed the resignation of Chief Operating Officer Justin Keppy, effective today. West thanked both Brooks and Keppy for their dedication and wished them success in their future endeavors.

The leadership changes come at a critical juncture for Hertz as the company focuses on fleet rotation, operational excellence, and cost discipline to improve financial performance and shareholder value. Haralson's appointment is part of Hertz's strategy to drive enhanced profitability and growth while maintaining a strong service commitment to customers.

Hertz operates under various brands including Hertz, Dollar, Thrifty, Firefly, and Hertz 24/7. It also has a car sales division, Hertz Car Sales, catering to diverse customer needs across multiple continents.

This report is based on a press release statement from Hertz Global Holdings, Inc.

InvestingPro Insights

As Hertz Global Holdings, Inc. (NASDAQ: HTZ) welcomes Scott M. Haralson as the new CFO, investors and stakeholders are keenly observing the company's financial health and market position. With a current market capitalization of $1.33 billion and a P/E ratio standing at 7.84, Hertz appears to be trading at a low earnings multiple. This is further emphasized by an adjusted P/E ratio for the last twelve months as of Q1 2024, which is at 5.7, suggesting a potentially undervalued stock.

However, it's important to note that Hertz operates with a significant debt burden, which could be a concern for Haralson as he takes the financial helm. This is a critical aspect that needs addressing, especially since the company may face difficulties in making interest payments on its debt. Furthermore, the company's stock price has experienced a substantial decline over the past year, with a 72.78% drop in the 1-year price total return as of 2024, which could indicate market skepticism about its future prospects.

On the flip side, management has been aggressively buying back shares, which can be a sign of confidence in the company's future and can potentially provide support for the stock price. Moreover, Hertz is trading at a low Price/Book multiple of 0.47 as of the last twelve months ending in Q1 2024, which might attract value investors looking for assets priced below their intrinsic value.

InvestingPro Tips reveal that Hertz's valuation implies a poor free cash flow yield and that analysts do not anticipate the company will be profitable this year. These insights, among others available on InvestingPro, provide a deeper understanding of the challenges and opportunities that Haralson and the Hertz management team may face.

For those looking to delve further into Hertz's financials and strategic positioning, there are 22 additional tips listed on InvestingPro. To access these insights and enhance your investment strategy, use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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