Citi cuts Wayfair target to $54, maintains buy rating

EditorAhmed Abdulazez Abdulkadir
Published 05/11/2024, 12:26 am
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On Monday, Citi has adjusted its outlook on Wayfair (NYSE:W), reducing the company's price target to $54 from the previous $70, while still maintaining a Buy rating on the stock. The adjustment follows Wayfair's recent earnings report, which presented a mix of outcomes. The third quarter results were better than what investors had anticipated, yet the guidance for the fourth quarter suggests a tougher road ahead.

Wayfair's performance in the third quarter showed resilience despite the challenging macroeconomic environment that continues to overshadow the home goods sector, limiting growth opportunities. Nevertheless, the company is actively managing costs and investing in strategic areas to foster long-term growth, as well as continuing to capture more market share.

However, the analyst noted that Wayfair faces incrementally more challenging trends, particularly concerning profitability. The guidance for fourth quarter margins fell below expectations, and the target of 50% adjusted EBITDA growth for fiscal year 2024 is now seen as attainable only at the upper end of the fourth quarter's range.

The report highlighted that while the long-term prospects for Wayfair remain positive, especially with the adjustments to expectations for 2025, the timeline for a full turnaround is still uncertain. Consequently, the analyst anticipates that Wayfair's shares will likely fluctuate within a certain range, influenced by macroeconomic factors, but maintains a constructive stance on the company's long-term potential.

In other recent news, Wayfair has been the subject of several price target adjustments from financial analyst firms. Deutsche Bank (ETR:DBKGn) cut its target to $46, maintaining a Buy rating, while Evercore ISI, Needham, Baird, and Loop Capital all lowered their targets to $50, maintaining various ratings on the company's shares.

These revisions followed Wayfair's third quarter earnings release, which reported a 2% year-over-year decrease in net revenue and a 6.1% drop in orders, offset by a 4.4% increase in average order value. Wayfair ended the quarter with $1.3 billion in cash and equivalents, with adjusted EBITDA at $119 million.

Despite challenging market conditions, Wayfair continues to invest in marketing and pricing to maintain its market share. The company has launched a new loyalty program, Wayfair Rewards, as part of its ongoing efforts to enhance customer loyalty and drive profitability. These recent developments highlight Wayfair's strategic approach to navigating the current economic climate while preparing for future growth opportunities.

Analysts anticipate that the rate of marketing investment will likely stay high for an extended period, and the 2025 adjusted EBITDA projection was reduced by approximately 18% to $491 million. However, analysts from Deutsche Bank and Evercore ISI suggest a favorable risk-reward balance for Wayfair and potential for significant upside if the home goods category recovers more quickly than currently anticipated.

InvestingPro Insights

Recent InvestingPro data and tips offer additional context to Wayfair's current situation, aligning with Citi's revised outlook. The company's market cap stands at $5.03 billion, reflecting its position in the home goods sector. Wayfair's revenue for the last twelve months as of Q3 2024 was $11.84 billion, with a slight decline of 1.22% year-over-year, echoing the challenging macroeconomic environment mentioned in the article.

InvestingPro Tips highlight that Wayfair's stock has taken a significant hit over the last week and month, with a 9.63% decline in the past week and a 28.07% drop over the last month. This volatility aligns with the analyst's expectation of share price fluctuations within a certain range. Additionally, the tip that 16 analysts have revised their earnings downwards for the upcoming period corroborates the concerns about profitability mentioned in Citi's report.

It's worth noting that despite these challenges, InvestingPro Tips suggest that analysts predict the company will be profitable this year, which could support the long-term positive outlook maintained by Citi. For investors seeking a more comprehensive analysis, InvestingPro offers 5 additional tips that could provide further insights into Wayfair's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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