* U.S. payroll, jobs data supports oil
* Demand outlook improving
* No date or venue confirmed for oil producer meeting (Adds quotes, updates prices)
By Sarah McFarlane
LONDON, March 4 (Reuters) - Crude oil futures rose on Friday, building on the week's gains, after increased U.S. employment gave further momentum to rising prices.
Brent futures LCOc1 gained 40 cents to $37.47 a barrel as of 1519 GMT, after settling 14 cents higher in the previous session. The crude benchmark is set to end the week with a gain of more than 5 percent.
U.S. crude futures CLc1 traded up 33 cents at $34.90 a barrel, having settled down 9 cents in the previous session.
"We've had another good week, the market has been toying with resistance around the $37.50 area in Brent. We had a break above but it failed to hold - to me it indicates we could be in a Friday afternoon profit mode," Saxo Bank's head of commodities research Ole Hansen said.
"The psychology seems to have turned in the market and although we may see some profit-taking into the weekend, we potentially could still be moving higher next week."
Positive numbers for February payrolls and U.S. jobs data helped support the demand outlook for the world's largest oil consumer.
U.S. employment gains surged in February, the clearest sign yet of labour market strength that could further ease fears the economy was heading into recession and allow the Federal Reserve to raise interest rates gradually this year. in U.S. oil production are providing price support after output fell for a sixth straight week to 9.08 million barrels a day, while U.S. crude inventories rose to a new record of 517.98 million barrels last week, according to the U.S. government's Energy Information Administration. EIA/S
The combination of expected further cuts in U.S. output in coming months and a brightening demand outlook is also underpinning prices.
"Most support comes from the supply side but also the demand side seems to improve," Commerzbank (DE:CBKG) analyst Carsten Fritsch said, pointing to Saudi Arabia raising its April selling prices for Asian customers and potential for Chinese oil demand to surprise to the upside.
Meetings between oil producers are expected to take place in March to discuss potential coordinated action although no decision on the date or venue of possible talks between OPEC and non-OPEC producers has been made yet.