Ulta Beauty shares remain Hold as Stifel highlights holiday sales and CEO transition

EditorAhmed Abdulazez Abdulkadir
Published 08/01/2025, 03:40 am
ULTA
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On Tuesday, Stifel analysts adjusted their outlook on ULTA Beauty (NASDAQ: ULTA), increasing the price target from $455.00 to $475.00. The firm has decided to maintain its Hold rating on the company's shares. Currently trading at $436.95, ULTA has attracted attention from analysts, with 15 analysts recently revising their earnings estimates upward according to InvestingPro data.

This revision comes in response to ULTA Beauty's positive fourth-quarter fiscal year 2024 trading update and the unexpected CEO transition announced by the company.

ULTA Beauty recently shared that for the fourth quarter of fiscal year 2024, comparable store sales are expected to see a modest rise, with operating margins surpassing the previously forecasted range of 11.6%-12.4%. This performance is attributed to a stronger-than-anticipated holiday season. Stifel analysts believe that the improvement also indicates that initial guidance may have been overly cautious, especially considering the company's positive commentary on trends observed through Cyber Monday.

The analysts suggest that the main driver behind the operating margin improvement is likely sales leverage. With a healthy gross profit margin of 42.5% and an impressive return on equity of 55%, ULTA Beauty demonstrates strong operational efficiency.

The company's guidance update has been positively received, as it suggests a robust end to the fiscal year, defying earlier concerns of a significant sequential slowdown. InvestingPro analysis indicates the company maintains a "GREAT" financial health score of 3.05 out of 5, supported by moderate debt levels and strong liquidity.

In addition to the financial update, ULTA Beauty announced a significant change in leadership. Kecia Steelman, the company's president and COO, has been appointed as the new CEO, taking over from Dave Kimball effective immediately. Steelman's appointment as CEO was not entirely unexpected, as she was named president/COO in September 2023, positioning her as a likely successor. However, the timing of the transition came as a surprise to the market. Dave Kimball had served as CEO since June 2021, and the transition marks a new chapter for the beauty retailer.

The leadership change and the positive financial outlook together have led Stifel to reassess their expectations for ULTA Beauty's stock performance, culminating in the updated price target. The company's investors will be watching closely to see how these developments influence ULTA Beauty's strategic direction and market performance in the coming fiscal year.

For deeper insights into ULTA's leadership transition and its potential impact, InvestingPro subscribers can access the comprehensive Pro Research Report, which provides detailed analysis of the company's fundamentals and growth prospects among 1,400+ top US stocks.

In other recent news, ULTA Beauty has experienced a series of significant developments. BMO Capital Markets raised its price target for ULTA Beauty to $467, following better-than-expected holiday sales and leadership changes. The beauty retailer also announced the retirement of its CEO, Dave Kimbell, with Kecia Steelman, the current President and COO, set to succeed him.

In response to these developments, several analyst firms adjusted their price targets for ULTA Beauty. Piper Sandler raised the stock price target to $425, maintaining a neutral rating, while Canaccord Genuity increased the target to $538, holding a buy rating.

Despite raising the price target to $370, Wells Fargo (NYSE:WFC) kept an underweight rating due to concerns over declining margins. BofA Securities adjusted its price target to $475, retaining a neutral rating, reflecting uncertainty over the company's margin trajectory in the fiscal year 2025.

ULTA Beauty's strong holiday sales led to an increase in the fourth-quarter guidance. Comparable store sales are now projected to modestly increase compared to the prior guidance of a low single-digit percentage drop. Additionally, ULTA anticipates the earnings before interest and taxes (EBIT) margin to exceed the top end of the previously guided range of 11.6-12.4%.

These recent developments underscore ULTA Beauty's ongoing business momentum and strategic initiatives. However, some analysts express caution due to the anticipated margin trajectory for fiscal year 2025.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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