Key Points:
• The August 2018 market of 95,221 new vehicle sales is a decrease of 1,441 vehicle sales or -1.5% on August 2017 (96,662) vehicle sales. August 2018 (26.5) had the same number of selling days as August 2017 and this resulted in a decrease of 54.4 vehicle sales per day.
• The Passenger Vehicle Market is down by 4,793 vehicle sales (-13.4%) over the same month last year; the Sports Utility Market is up by 3,153 vehicle sales (8.3%); the Light Commercial Market is down by 377 vehicle sales (-1.9%); and the Heavy Commercial Vehicle Market is up by 576 vehicle sales (17.6%) versus August 2017.
• Toyota was market leader in August, followed by Mazda and Hyundai. Toyota led Mazda with a margin of 8,093 vehicle sales and 8.5 market share points.
National sales of Sport Utility Vehicles (SUVs) continued to power ahead in August, despite a small decline in the overall market according to the latest data released today by the motor industry’s statistical service VFACTS.
National vehicle sales for August reached 95,221, down 1.5 per cent over the record August total posted in 2017. However, it was the industry’s second-best August total ever, boosted by notable gains in three of the four SUV categories.
Although August passenger car sales fell by 13.4 per cent to 30,940 compared with the same month last year, SUV sales climbed 8.3 per cent to 41,271 buoyed by a 12.5 per cent gain in small SUVs, a 4.4 per cent rise in medium SUVs, and an 11.7 per cent lift in the sale of large SUVs. Light commercials fell by 1.9 per cent to 19,165 during August, compared with the same record month last year.
In year-to-date sales, the market dipped just 0.3 per cent under the record-setting total for the eight months of 2017. Cumulative industry sales year to date reached 786,294 to the end of August, with SUVs taking a dominant 42.8 per cent proportion of that total, passenger cars accounting for 33.6 per cent, and light commercials a rising 20.2 per cent share of the complete market mix.
Among the states and territories, August sales gains were posted in South Australia (+1.5%), Tasmania (+12.2%) and Victoria (+0.5%) compared with the same month last year. Declines were recorded in the ACT (-5.1%), New South Wales (-4.1%), Queensland (-0.3%), Western Australia (-3.9%) and the NT (-9.7%).
SUV sales climbed by an aggregate of 8.3 per cent across all buyer categories compared with August last year. SUV sales to private buyers were up 2.2 per cent, sales to business rose 13.8 per cent, government purchases increased 25.2 per cent, and sales to rental fleets lifted 22.1 per cent.
Compared with August last year, hybrid passenger vehicles were in strong demand by both private and non-private buyers. Hybrid sales last month to private buyers rose 79.6 per cent, and non-private sales by 35.3 per cent. Across the industry during August, 1,283 hybrid vehicles and 133 electric vehicles were sold.
Tony Weber, the Chief Executive of the Federal Chamber of Automotive Industries, said the August result was heartening, with national vehicle sales to business last month lifting 2.8 per cent over last year’s best-ever August outcome.
“Given last month’s Federal political distractions, movements in residential property prices and economic difficulties such as the drought in places like western NSW and Queensland, the August result shows there is clearly retained confidence in the business sector,” Mr Weber said.
“It’s important to remember that the 2017 total was the third record year in a row for the industry and year to date, we are sitting just 0.3 per cent below that record pace again. By any measure, that indicates there’s resilience and continued demand in the market.It also means we are still within striking distance of another record year.”
The Toyota Hilux was Australia’s best-selling vehicle during August with total sales of 4,275, followed by the Ford Ranger with 3,515, the Toyota Corolla (3,033), the Mazda3 (2,969), and the Mazda CX-5 (2,599).
Toyota again led with a 19.8 per cent share of the August market, followed by Mazda (11.3%), Hyundai (8.4%), Mitsubishi (7.4%) and Ford (6.3%).
