Surging Business Confidence Risks Hard Landing If Economic Data Fails to Keep Pace

Published 27/01/2025, 08:01 pm

There is a very high correlation between small/mid-cap stocks’ annual rate of change and the NFIB small business confidence index. Business owners tend to lean conservatively, favoring policies that promote economic growth, reduced regulations, and tax cuts.

We suspect that the next iteration of the NFIB index will be a catchup move fueled by an explosion of business owners’ confidence. This should increase CapEx spending, employment, and wage growth.

Unsurprisingly, since the election, the NFIB confidence index has surged from some of the lowest readings on record for the past four years to some of the highest.NFIB Confidence Index

However, it is not just the improvement of small business owners’ confidence; the CEOs of large companies are also becoming much more optimistic.

As shown, and unsurprisingly, there is a correlation between the improvement or decline in CEO confidence and the annual rate of change in the financial markets.S&P 500 vs CEO Confidence

The improvement in optimism is unsurprising given the many anti-business policies and regulations implemented by the former administration. With many of the previous regulatory hurdles either being immediately repealed or promised to be, business owners are “feeling” much more confident about the future of their businesses.

Note that I put “feeling” in quotes.

This is because the NFIB, CEO, consumer confidence, and most business surveys are based on “sentiment.” While sentiment is important to business decision-making, economic outcomes can easily reverse it. In other words, optimism must be supported by improving economic activity.

Will Confidence Translate Into Action?

Understanding the balance between “sentiment” and “hard data” is crucial.

For example, small business owners are very excited about the economy’s prospects under the new administration. However, if demand for their products, goods, and services does not improve, there is no reason to increase employment. The chart below shows the current readings of expected employment increases over the next three months compared to hires over the previous three months. Notice the gap between expectations and reality.NFIB Employment vs Hiring

That gap is because, despite strong economic data from government data on employment and GDP, the actual demand for goods and services for small and mid-sized businesses failed to appear. The next chart explains the conundrum between expected sales over the next quarter and actual sales from the previous quarter.

NFIB Expected and Actual Sales

While business owners are very excited about sales prospects following the inauguration, that sentiment will quickly reverse if actual sales do not increase markedly. Furthermore, while it is hoped that employment will rise, the need for employment will depend heavily on the magnitude of the demand for the products or services sold.

The same holds for capital investment in the economy. Capital expenditures, or CapEx, are also an important driver for overall economic growth, employment, and wage increases. Private investment is part of the overall GDP calculation and correlates closely to the economy’s ebbs and flows.

Real Gross Private Investment vs GDP

The recent NFIB survey shows that expectations for CapEX have surged to some of the highest levels on record.

However, if the underlying economic growth does not rise to support those expectations, which will come from increased sales and employment needs, the plans for capital expenditures will reverse.NIFB CapEx vs GDP

Again, while businesses are very optimistic about the future, their expectations heavily depend on one primary factor—the consumer.

Can The Consumer Meet The Demand Requirements

Regarding the economy, Personal Consumption Expenditures (PCE) comprise nearly 70% of the GDP calculation. In other words, if the consumer fails to provide the underlying demand for goods and services, all business owners’ plans are quickly shelved.

While there has been an increase in consumer confidence following the inauguration, it is not nearly as optimistic as the plans by business owners. Notably, PCE has been stable over the last two years and in line with historical norms. In other words, without a strong increase in employment and wages, PCE will unlikely grow substantially enough to support more exuberant expectations.Consumer Confidence vs Real PCE

There are a few reasons why such could be the case.

First, retail sales have been flat over the last few years following the pandemic changes. Such “flat” periods generally only occur before recessionary onsets, suggesting that consumer demand is slowing.Real Retail Sales

Secondly, full-time employment is crucial to the consumer demand cycle. Full-time employment provides sufficient wages to support a household and increases demand for goods and services. Unfortunately, full-time employment has declined in recent months, suggesting less economic demand.

The chart below shows full-time employment as a percentage of the working-age population. Notably, while business owners are very optimistic about the future following the inauguration, full-time employment has peaked and is declining. Historically, such has only occurred before recessionary onsets, but notably, that decline should not be occurring in a strong “employment” environment.Full Time Employment As Pct Of Population

Third, wage growth is unlikely to increase substantially if full-time employment declines. Increasing economic demand will be more difficult without wage growth and full-time employment. Crucially, the decline in wage growth only exacerbates the fact wages have failed to keep up with inflation. Such will only increase the drag on economic performance, as consumers cannot increase demand substantially.CPI vs Wages

Certainly, I am not saying that these trends can not reverse sharply higher; they could. However, such a reverse would require a rapid decline in inflationary pressures, a drop in interest rates, and a surge in consumer demand from rising wages and employment.

Given the current economic data, the high levels of business optimism seem at risk of disappointment as the “confidence dichotomy” continues.

That dichotomy will be something we address closely as more data becomes available.

How We Are Trading It

There are several things that investors can do today to navigate a rapidly changing economic backdrop under a new Administration.

  1. Monitor consumer confidence: The surge in consumer confidence may turn to disappointment if economic data does not follow suit.
  2. Focus on fundamentals: A rising stock market driven by speculation rather than strong corporate earnings or economic growth may be vulnerable to corrections.
  3. Diversify portfolios: During periods of divergence, maintaining a diversified portfolio can help reduce exposure to market volatility and protect against downside risk.
  4. Prepare for corrections: History shows that markets often realign with economic fundamentals. Being prepared for a potential market correction can prevent significant losses.

However, this does not mean a “correction” or “recession” is imminent. It suggests that investors must continue to monitor and manage portfolio risk to participate in a bullish market. Therefore, if the “confidence dichotomy” eventually impacts the market, investors should consider following some risk management protocols to help shield portfolios from unexpected volatility increases.

If you are long equities in the current market, rebalancing risk is manageable.

  1. Tighten up stop-loss levels to current support levels for each position.
  2. Hedge portfolios against major market declines.
  3. Take profits in positions that have been big winners
  4. Sell laggards and losers
  5. Raise cash and rebalance portfolios to target weightings.

Remember, our job as investors is pretty simple – protect our investment capital from short-term destruction so we can play the long-term investment game. Accordingly, our thoughts on this are.

  • Capital preservation is always the primary objective. If you lose your capital, you are out of the game.
  • Seek a rate of return sufficient to keep pace with the inflation rate. Don’t focus on beating the market.
  • Keep expectations based on realistic objectives. (The market does not compound at 8%, 6% or 4%)
  • Higher rates of return require an exponential increase in the underlying risk profile. This tends to never work out well.
  • You can replace lost capital – but you can’t replace lost time. Time is a precious commodity that you cannot afford to waste.
  • Portfolios are time-frame specific. If you have a 5-year retirement horizon but build a portfolio with a 20-year time horizon (taking on more risk), the results will likely be disastrous.

Portfolio Allocation

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