The Australian motor industry’s innovative web tool used to check whether a vehicle’s airbag inflator is affected by the Takata recall has recorded more than 1.2 million responses in the first week since going “live”.
The website www.IsMyAirbagSafe.com.au was developed as a simple and easy tool in which visitors only need enter their state and registration number to check whether their vehicle is affected by the recall.
The website and the web tool were developed for the Federal Chamber of Automotive Industries (FCAI) and its member companies. It is a custom-built product which was launched publicly on July 29 and supported by a national advertising campaign across newspapers, television, radio and digital media. It is the largest advertising campaign the FCAI has conducted on the industry’s behalf.
In the first week of the site going “live”, 769,841 unique website visitors performed more than 1.23 million registration checks. More than half of the visitors used mobile devices.