Amanda Bardwell is set to take the helm as the new CEO of Woolworths Group Ltd in the wake of Brad Banducci’s resignation.
Bardwell, who oversees the ecommerce division, WooliesX, brings more than two decades of experience at the company to her new role, which starts on September 1.
Extensive search
Her appointment follows what has been touted as an “extensive international search process”, which speaks to the confidence the board has placed in her capabilities.
The transition comes at a critical time for Woolworths, as the retail giant faces public scrutiny and demands for transparency in the wake of recent inquiries into supermarket price gouging.
With a storied career that spans nearly 30 years in retail, Bardwell's leadership skills and deep understanding of the company's operations are expected to be key assets in addressing the company’s recent challenges.
But Bardwell has her work cut out. She’ll need to restore public trust in Woolworths, a task viewed as paramount for the company's future success.
Woolworths finds itself at a critical juncture, having reported a $781 million loss amid investigations into its pricing practices.
Banducci controversy still fresh
What’s more, Banducci's controversial exit – the day after he walked out on an interview with the ABC’s Four Corners after asking the interviewer to take his to-camera remarks off the record – underscored the need for strategic leadership changes.
The task ahead involves not just managing the fallout from ongoing inquiries into supermarket operations but also reinvigorating the brand's image and consumer trust.
Bardwell's ascent to CEO is seen as an opportunity for Woolworths to turn a new leaf, leveraging her extensive experience and fresh perspective to steer the company towards a more transparent and customer-centric approach.
Shareholders are hopeful that with her strong retail nous and unimpeachable record, Bardwell is the person best placed to steer the Woolworths ship back to calmer waters.