Metrics similar to Advertising Expense in the financials category include:
Net Income to Stockholders (Cont. Ops) - This item represents the net income or loss available to preferred and common stockholders and is arrived after adjusting net income to the company from continuing operations.
Capital Leases - The non-current portion of long term capital leases.
Cash Per Share - Cash and equivalents on a per common share basis.
Business Divestitures - This item represents cash inflows from disposition of a company, product line, operation, business or partial interest in a consolidated subsidiary.
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