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Air Products' SWOT analysis: activist push could reshape gas giant's stock

Published 29/11/2024, 10:12 am
APD
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Air Products (NYSE:APD) & Chemicals Inc. (NYSE:APD), a leading industrial gases company, finds itself at a crossroads as activist involvement and strategic shifts reshape its outlook. The company's stock has underperformed peers in recent years, but a new activist campaign and potential changes to its capital allocation strategy have reignited investor interest. This comprehensive analysis examines Air Products' current position, future prospects, and the factors that could drive its stock performance in the coming years.

Company Overview and Recent Performance

Air Products, with a market capitalization of approximately $74 billion, is a major player in the industrial gases sector. The company has traditionally focused on producing and distributing industrial gases for various industries. In recent years, APD has pivoted towards large-scale clean energy projects, particularly in hydrogen production and carbon capture.

Despite its strong market position, Air Products' stock has lagged behind some of its peers. Since early 2023, APD has underperformed its rival Linde (NYSE:LIN) by approximately 50%. This underperformance has drawn the attention of activist investors and raised questions about the company's strategic direction.

Business Strategy and Capital Allocation

Air Products' recent strategy has centered on expanding into large-scale clean energy projects, particularly in hydrogen production. While these initiatives align with global trends towards decarbonization, they have also introduced new risks and capital requirements to the company's business model.

The company's capital allocation strategy has come under scrutiny, with some analysts and investors questioning the wisdom of committing significant resources to complex, long-term projects outside of APD's traditional core competencies. Projects like the NEOM Green Hydrogen facility in Saudi Arabia and the Louisiana Blue Hydrogen complex represent major capital commitments with substantial offtake risks.

Some analysts argue that Air Products should refocus on its core industrial gas business and take a more measured approach to clean energy opportunities. This view suggests that the company could potentially de-risk its portfolio while still maintaining exposure to growing markets in hydrogen and carbon capture.

Financial Performance and Outlook

Air Products reported fiscal fourth-quarter 2024 adjusted earnings per share of $3.56, exceeding the company's guidance range of $3.33 - $3.63. However, the company's forward guidance has raised some concerns among investors.

For fiscal year 2025, APD provided an EPS guidance range of $12.70 - $13.00, which falls short of previous analyst expectations of $13.29. This conservative outlook may reflect ongoing challenges in the global economy and uncertainties surrounding the company's large-scale projects.

Despite these near-term headwinds, many analysts maintain a positive long-term view on Air Products' earnings potential. Some project that the company can maintain an 8-10% annual EPS growth rate, driven by its core industrial gas business and the eventual contribution from its clean energy investments.

Activist Involvement and Potential Changes

In a significant development, activist investor Paul Hilal's Mantle Ridge has acquired a stake of over $1 billion in Air Products. This move has sparked speculation about potential changes to the company's strategy and governance.

Analysts suggest that Mantle Ridge may push for several key changes, including:

1. A succession plan for the current CEO

2. Improvements in capital allocation and risk management

3. Enhanced disclosures around the company's project pipeline

4. A potential refocus on core industrial gas operations

The activist campaign is expected to intensify in the weeks leading up to Air Products' late January 2025 Annual General Meeting. Mantle Ridge has proposed a slate of nine board nominees, including industry veterans with significant experience in the chemicals and industrial gas sectors.

Competitive Landscape

Air Products operates in a competitive industry dominated by a few large players. Its main rivals include Linde and Air Liquide (OTC:AIQUY). In recent years, APD has lagged behind some of its peers in key efficiency metrics.

Since its strategy pivot in 2018, Air Products has increased its employee count by approximately 27%. However, the company has not seen corresponding growth in EBITDA and revenue per employee compared to its competitors. This discrepancy has led some analysts to suggest that there may be room for operational improvements and cost-cutting measures.

Bear Case

Will APD's large clean energy projects deliver expected returns?

Air Products has committed significant capital to large-scale clean energy projects, particularly in hydrogen production. These initiatives, while aligned with global decarbonization trends, carry substantial execution and market risks.

The NEOM Green Hydrogen project in Saudi Arabia and the Louisiana Blue Hydrogen complex represent multi-billion dollar investments with long development timelines. There are concerns about potential cost overruns, delays, and uncertainties surrounding the future demand for green and blue hydrogen at the scale APD is planning.

Moreover, these projects deviate from Air Products' traditional industrial gas business model, introducing new complexities and risks. If these investments fail to deliver the expected returns or face significant setbacks, it could negatively impact the company's financial performance and stock valuation for years to come.

How might a recession impact APD's volumes and margins?

Air Products' core industrial gas business is cyclical and sensitive to economic conditions. In the event of a deep recession, the company could face significant volume declines across its customer base, particularly in manufacturing and industrial sectors.

Additionally, APD has substantial revenue exposure outside the Americas, making it vulnerable to global economic downturns and currency fluctuations. A recession could lead to reduced demand for industrial gases, pressure on pricing, and potential underutilization of APD's production assets.

The company's high fixed cost base in its core business could result in margin compression during periods of lower demand. This economic sensitivity, combined with the capital-intensive nature of APD's large projects, could strain the company's financial position in a prolonged downturn.

Bull Case

Can activist involvement drive meaningful strategic improvements?

The involvement of Mantle Ridge as an activist investor could be a catalyst for positive change at Air Products. Activists often push for strategic reviews, improved capital allocation, and enhanced operational efficiency.

In APD's case, Mantle Ridge may advocate for a more disciplined approach to capital spending, potentially leading to a re-evaluation of the company's project pipeline. This could result in a greater focus on risk-adjusted returns and a more balanced approach to clean energy investments.

Furthermore, the activist campaign might lead to increased transparency and improved communication with shareholders. Enhanced disclosures around project economics and timelines could help investors better understand and value APD's long-term prospects.

If successful, these changes could lead to a re-rating of Air Products' stock, potentially closing the valuation gap with its peers and unlocking significant shareholder value.

Will refocusing on core industrial gas business unlock shareholder value?

A potential outcome of the activist campaign could be a renewed emphasis on Air Products' core industrial gas operations. This business has historically provided steady cash flows and reliable growth, albeit at a more modest pace than promised by some clean energy initiatives.

By prioritizing its traditional strengths, APD could potentially improve its return on invested capital and free cash flow generation. This approach might involve more measured expansion in clean energy markets, reducing overall project risk while still maintaining exposure to growing sectors like hydrogen.

A refocus on the core business could also lead to operational improvements and cost efficiencies. Given that APD has lagged some peers in metrics like EBITDA per employee, there may be significant opportunities for margin expansion through streamlining operations and optimizing its asset base.

If successful, this strategy could result in more predictable earnings growth and potentially a higher valuation multiple, as investors gain confidence in the company's ability to generate consistent returns.

SWOT Analysis

Strengths:

  • Strong market position in industrial gases
  • Established customer relationships across diverse industries
  • Significant intellectual property and technological expertise
  • Growing portfolio of clean energy projects

Weaknesses:

  • Lagging some peers in efficiency metrics
  • High capital expenditure requirements
  • Exposure to cyclical industries
  • Complex project execution risks in new ventures

Opportunities:

  • Growing demand for hydrogen and clean energy solutions
  • Potential for operational improvements and cost reductions
  • Expansion in emerging markets
  • Strategic changes driven by activist involvement

Threats:

  • Economic downturns impacting industrial gas demand
  • Geopolitical risks in regions with major projects
  • Increasing competition in clean energy markets
  • Regulatory changes affecting energy and environmental policies

Analyst Targets

  • Evercore ISI - $365 (October 7, 2024)
  • Citi - $345 (October 7, 2024)
  • Barclays (LON:BARC) - $315 (November 26, 2024)

Air Products & Chemicals Inc. faces a pivotal period as it navigates activist pressure, strategic challenges, and evolving market dynamics. While the company's core industrial gas business remains strong, the success of its clean energy initiatives and its response to activist demands will likely shape its performance in the coming years. Investors will be closely watching for signs of improved capital allocation, operational efficiency, and strategic focus as they assess APD's long-term value proposition.

This analysis is based on information available up to November 28, 2024, and future developments may alter the company's outlook.

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