As electric and autonomous vehicles (EVs and AVs) continue to reshape modern transportation, one feature is increasingly capturing industry attention: virtual reality (VR).
Audi is among the companies integrating VR technology into their vehicles, targeting not just functionality but also genuinely enriching in-car experiences for passengers.
Electric vehicles have already altered the driving landscape by introducing home-based charging solutions, which eliminate the need for petrol stations and contribute to reducing carbon emissions.
Simultaneously, autonomous vehicles are introducing an array of smart functionalities such as hands-free steering and advanced hazard perception.
While these features claim to offer practicality and safety, the incorporation of virtual reality aims to enhance the emotional and experiential aspects of travel.
Turning road travel into a vehicle for entertainment
Somewhat in the same vein as in-flight entertainment on a long-haul airborne journey, VR in cars would transform the experience of road travel on a fundamental level.
IDTechEx, a market research firm, covers the evolution of this technology in its report, 'Automotive Displays 2024-2034: Technologies, Players, Opportunities'.
The report predicts in-car displays will diversify and grow in complexity, with virtual reality as a prominent feature.
With no need for active driving, passengers could engage in a range of VR experiences to make the most of their travel time.
Whether it's conducting a virtual business meeting or enjoying an interactive game, the car becomes more than just a mode of transport; it evolves into a versatile living space.
Safety remains critical concern
While automated driving technology is advancing at pace, very high levels of safety and reliability will be necessary to meet consumer expectations.
pontosense, a tech company specializing in automotive safety, is developing in-car monitoring systems to detect heartbeats, movements and other vital signs of drivers and passengers.
This technology aims to work in conjunction with VR and other in-car features to create a secure and engaging travel environment.
Monitoring systems could alert the car to potential issues such as driver fatigue or medical emergencies, adding an extra layer of safety to autonomous transportation.
All-in-all, autonomous vehicles appear poised to dramatically alter the driving dynamic on our roads, potentially turning long-distance road travel into a comfortable, effortless and secure experience.
For further insights into these technological trajectories, IDTechEx reports 'Electric Vehicles: Land, Sea, and Air 2024-2044' and 'Autonomous Cars, Robotaxis and Sensors 2024-2044' are available online.