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China Is Considering Stimulus Measures to Boost Consumption

Published 17/04/2019, 08:42 pm
Updated 17/04/2019, 11:02 pm
© Bloomberg. An employee assembles a Jaguar E-Pace compact sport utility vehicle (SUV) on the production line at the second phase of the Chery Jaguar Land Rover Automotive Co. plant in Changshu, China. Photographer: Qilai Shen/Bloomberg

© Bloomberg. An employee assembles a Jaguar E-Pace compact sport utility vehicle (SUV) on the production line at the second phase of the Chery Jaguar Land Rover Automotive Co. plant in Changshu, China. Photographer: Qilai Shen/Bloomberg

(Bloomberg) -- China is drafting a series of stimulus measures to bolster sales of cars and electronics, according to people familiar with the matter.

The draft includes subsidies for new-energy vehicles, smartphones and home appliances, said the people, who asked not to be named because they aren’t authorized to discuss the plan. The proposals are at a consultation stage with other government branches, and there is no guarantee that they’ll be approved, the people said. The National Development and Reform Commission, which is said to have drafted the plan, didn’t immediately respond to a fax seeking comment.

The move indicates Chinese leaders are stepping up attempts to bolster consumption and mitigate the threats posed by trade tensions with the U.S. The government, which already unveiled its most ambitious tax reduction in years, is seeing some signs its efforts are bearing fruit: retail sales expanded 8.7 percent in March to beat expectations, and first-quarter gross domestic product expanded more than economists estimated.

Speculation over the stimulus swirled in the markets Wednesday, pushing up shares of domestic carmakers such as BYD Co. and automakers in Europe. The Stoxx Europe 600 Automobiles & Parts Index rose 1.8 percent to an intraday high, led by Volkswagen (DE:VOWG_p) AG, Daimler AG (DE:DAIGn) and Faurecia SA. General Motors Co (NYSE:GM). rose in pre-market trading in the U.S. Home-appliance maker Electrolux AB also rose.

It’s notoriously difficult to own a car in major Chinese cities because of quotas put in place to tackle traffic congestion and air pollution. In Beijing, the annual new vehicle quota dropped to 100,000 in 2018, and each licensed gasoline-fueled car has to be idle one day a week. That’s prompted the government to provide incentives for motorists to drive new-energy vehicles -- including pure-battery electrics, plug-in hybrids and fuel-cell cars.

Existing ownership restrictions have hindered the growth of car sales, Cui Dongshu, secretary-general of the China Passenger Car Association, said in February. In Beijing and Shanghai, for example, drivers wanting a license plate for a gasoline-powered car must enter a years-long lottery or pay as much as 90,000 yuan.

China’s auto market has been shrinking for months as it goes through its worst slump in a generation. Also, sales during the first half of this year are seeing downward pressure because a cut in purchasing taxes in 2016 and 2017 prompted many consumers to buy vehicles sooner than planned, John Zeng, managing director of LMC Automotive Shanghai, said in February.

Trading in old phones for new ones also would be subsidized under the plan, according to the people. That could help the smartphone industry rebound after shipments declined 9.7 percent in the fourth quarter to 103 million units, according to International Data Corp. The leading domestic brands include Huawei, Oppo, Vivo and Xiaomi, with Apple Inc (NASDAQ:AAPL). being the only overseas maker ranked in the top five in sales.

The plan also calls for a subsidy of as much as 13 percent on home appliances, setting a maximum of 800 yuan per product, according to the people. Online and offline sales for January and February as reported by China Market Monitor were lackluster. The leading local brands include Gree, Haier and Midea.

(Updates with background on smartphone and appliance sales in final two paragraphs.)

© Bloomberg. An employee assembles a Jaguar E-Pace compact sport utility vehicle (SUV) on the production line at the second phase of the Chery Jaguar Land Rover Automotive Co. plant in Changshu, China. Photographer: Qilai Shen/Bloomberg

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