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Apple Swoon Hits a Nerve: Are Estimates for Everything Too High?

Published 13/11/2018, 04:01 pm
Updated 13/11/2018, 09:51 pm
© Bloomberg. An employee, right, demonstrates the camera function on the Apple Inc. iPhone XS Max, right, and the iPhone XS at an Apple store during its launch in Hong Kong, China, on Friday, Sept. 21, 2018. The iPhone XS is up to $200 more expensive than last year's already pricey iPhone X and represents one of the smallest advances in the product line's history. But that means little to the Apple faithful or those seeking to upgrade their older iPhone. Photographer: Anthony Kwan/Bloomberg

© Bloomberg. An employee, right, demonstrates the camera function on the Apple Inc. iPhone XS Max, right, and the iPhone XS at an Apple store during its launch in Hong Kong, China, on Friday, Sept. 21, 2018. The iPhone XS is up to $200 more expensive than last year's already pricey iPhone X and represents one of the smallest advances in the product line's history. But that means little to the Apple faithful or those seeking to upgrade their older iPhone. Photographer: Anthony Kwan/Bloomberg

(Bloomberg) -- The case for pessimism is getting stronger.

The latest example is Apple Inc (NASDAQ:AAPL)., whose shares tumbled Monday on signs demand for its best-selling device is less than analysts had hoped. The iPhone maker slid 5 percent, capping its worst seven-day stretch in two years and sending the Nasdaq 100 Index hurtling.

As far as bellwethers go, few companies mean more than Apple -- when the stock lurches, investors everywhere gasp. But it was clear Monday its stock swoon was landing with extra force, stoking Wall Street’s worsening anxiety about earnings for the entire market.

“I think we saw peak earnings and sales growth in 2018,” said James Ragan, director of wealth management research at D.A. Davidson. While still bullish on stocks, Ragan says that “volatility is back, and we are seeing fears going into October re-emerge.”

Everyone knows S&P 500 profits are gangbusters now. Third-quarter earnings rose 26 percent in the S&P 500 and the full year’s results will almost match that. But for all the cheer about the present, companies are notably dour on the future. Guidance is deteriorating.

Over the past three months, firms saying sales will miss analyst estimates outnumbered those saying they will exceed them by the most since 2009, data compiled by Evercore ISI showed. The trend also worsened for the bottom line.

Guidance Impact

When guidance weakens, it dims many of the cases for owning equities, particularly valuation, which bulls usually frame against next year’s estimates. While the S&P 500 looks cheap at 16 times forecast profits, it would prove less so should those forecasts turn out wrong.

From a strengthening dollar to rising costs of wages and raw materials, and higher interest rates to trade tensions, the list of headwinds is building for corporate America.

“As long as the dollar is headed higher and rest-of-world growth remains weak, the outlook for revenue and earnings growth is likely to remain under pressure,” Dennis Debusschere, head of portfolio strategy at Evercore, wrote in a note to clients. Last month, he lowered his 2019 estimate for S&P 500 earnings and said if historical valuations prevail, the S&P 500 may not bottom till 2,550.

Spreading Gloom

The equity benchmark fell 2 percent to 2,726 on Monday for a third straight day of declines as Apple led the retreat in tech stocks. The drop came after Lumentum Holdings Inc. cut its second-quarter outlook after one of its largest customers asked to “meaningfully reduce shipments” for previous orders. Lumentum didn’t name the customer, but Apple is its biggest, according to Bloomberg supply-chain data.

Selling spread in Asia, with Japan’s Nikkei 225 losing more than 3 percent at one point and the MSCI Asia Pacific Index down more than 2 percent.

Concern over Apple’s sales comes after high-profile warnings from Alphabet (NASDAQ:GOOGL) and Amazon (NASDAQ:AMZN) prompted investors to look past solid results from previous quarters. Goldman Sachs (NYSE:GS) and Citigroup (NYSE:C) have warned about heightened market volatility as expectations came down.

October was the U.S. equity market’s worst month in seven years and coincided with a flurry of earnings downgrades. The expected rate of growth for S&P 500 income in the current quarter has fallen to 15 percent from 18 percent at the start of October, according to analyst estimates compiled by Bloomberg.

Expectations for next year are also weakening. For two weeks in a row, analysts trimmed their predictions. At $175.8 a share, the estimated profits have declined 0.7 percent from the peak in September, the biggest downward revision for the year.

Going by history, more downgrades may be on the way. Thanks to tax cuts, 2018 stands as an outlier, a year in which profits estimates have kept rising as it went on. That’s not what usually happens. Over the last 30 years, analysts have generally started way too optimistic and then cut annual forecasts as time went on -- by an average of 8 percent, data compiled by Goldman showed. Should 2019 track that pattern, EPS would erode to $161.70 -- not the $175.80 forecast now.

Goldman strategists led by David Kostin predicted $173 for next year. Tobias Levkovich at Citigroup called for $172.50, or 6 percent growth.

“The previously assumed growth of 12 percent next year was simply too high, and a reset was needed for companies to have a chance to meet or beat Street projections,” Levkovich wrote in a note. “A number of high-profile corporations trimmed their outlooks and the Street was forced to take notice.”

Not everyone is worried about the risk of further downgrades, and indeed, bears incorrectly predicted throughout the early part of this year that profit growth had peaked. Diane Jaffee, senior portfolio manager and group managing director of relative value strategies at The TCW Group, attributes the lack of corporate optimism to the trade tensions between the U.S. and China and sees bargains emerging after the sell-off.

“We saw double-digit earnings growth in 2017 and 2018. We should continue to see that in 2019," she said. “Confidence is now lacking by businesses saying we can’t predict demand that we have seen so far will continue” because of the uncertainty over import tariffs, she added. “Once we get any clarity on that, markets should stabilize.”

© Bloomberg. An employee, right, demonstrates the camera function on the Apple Inc. iPhone XS Max, right, and the iPhone XS at an Apple store during its launch in Hong Kong, China, on Friday, Sept. 21, 2018. The iPhone XS is up to $200 more expensive than last year's already pricey iPhone X and represents one of the smallest advances in the product line's history. But that means little to the Apple faithful or those seeking to upgrade their older iPhone. Photographer: Anthony Kwan/Bloomberg

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