Nike shares fall by more than 8% on disappointing fourth-quarter outlook

Published 21/03/2025, 07:42 am
© Reuters.

Investing.com - Nike’s fiscal fourth-quarter revenue estimate came in below analysts’ expectations, sending shares in the shoe retailer down by more than 8% in early U.S. trading on Friday.

CFO Matthew Friend told investors in a post-earnings call that sales during the period are tipped to decline in the mid-teens percentage range. Analysts have been expecting a decrease of 12.22% to $11.07 billion, according to LSEG data cited by Reuters.

Friend added that an ongoing effort to clear out unsold inventory by offering discounts on older items could dampen fourth-quarter returns.

The comment contributed to the wiping out of initial after-hours gains in the stock that were fueled by better-than-anticipated third-quarter results. Demand during the period was boosted by upbeat shopper reactions to new shoe launches, which have been a key pillar of new CEO Elliott Hill’s push to turn around recently underwhelming performance at the Air Jordan maker.

The sportswear giant reported third-quarter earnings per share of $0.54 on revenue of $11.27 billion. Analysts polled by Investing.com anticipated EPS of $0.29 on revenue of $11.02 billion.

Still, overall quarterly sales fell 9% as Nike (NYSE:NKE) grappled with weakness in North America and China. North America sales dropped by 21% from a year ago to $1.1 billion from a year earlier, while revenue in greater China slumped by 42% to $421 million. 

Gross margin declined by 330 basis points to 41.5%.

"[The] result provided fodder for both bulls and bears in the quarter, and [we] thus expect the stock to remain heavily debated going forward," analysts at Goldman Sachs (NYSE:GS) said. "We remain constructive on the stock but acknowledge the company is early in its turnaround journey."

(Yasin Ebrahim contributed reporting.)

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2025 - Fusion Media Limited. All Rights Reserved.