Spiral Toys Inc., through its subsidiary, Spiral Toys LLC, develops and markets entertainment products comprising physical toys and digital media. It specializes in connected technologies in entertainment products. The company’s mobile-connected entertainment platform connects physical items to mobile devices through wireless technologies; and hardware and software platform creates digital ecosystems around physical objects. Its products include Wiggy Piggy, whose blue tooth low energy technology connects the Wiggy mobile app on mobile devices to the physical piggy bank which has the ability to light up with different colors, oink, and shake; TubeFriends, which has the ability to listen for ultrasonic audio triggers that are embedded in YouTube videos; Lingos, which are a series of characters to introduce the rich and diverse world to the child; StorytimePets, an augmented reality platform that allows children to use Apple and Android devices to read pages of a physical book; Battlekins, which lets the players physically control the outcome of the game; and PillowTalker, which connects to Bluetooth enabled phones and tablets to play content unlocked from different themed Pillowcases. The company was formerly known as Rocap Marketing Inc. and changed its name to Spiral Toys Inc. in January 2015. Spiral Toys Inc. was founded in 2011 and is based in Agoura Hills, California.