The Market Herald Limited, together with its subsidiaries, operates a digital business news and investor relations platform in Australia and internationally. It operates through three segments: The Market Herald, Stockhouse, and Subscribacar. The company operates Gumtree, an Australian online horizontal marketplace; CarsGuide, and auto editorial website featuring new car reviews, news, and advice; and Autotrader, a dedicated classifieds marketplace that puts Australian car buyers connecting; as well as offers digital investor relations and consulting services. It also provides sophisticated investor services; advertising services; and advertising, retail, and car leasing services. The company was formerly known as Hotcopper Holdings Limited and changed its name to The Market Herald Limited in June 2020. The Market Herald Limited was incorporated in 2016 and is based in Perth, Australia.