Bajaj Finserv Limited is a holding company for various financial services businesses. The Company is engaged in the business of promoting financial services such as finance, insurance, and wealth management, through its investments in subsidiaries and joint ventures. It is also engaged in the business of generating power through wind turbines, a renewable source of energy. Its segments include life insurance, general insurance, windmill, retail financing, and investments and others. The Company focuses on six categories: consumer lending, small and medium enterprise (SME) lending, rural lending, mortgages, loan against securities, and commercial lending. It serves various customers through its subsidiaries by providing financial products and services for asset acquisition through financing, asset protection through general insurance, family and income protection in the form of life and health insurance, and retirement and savings solutions. Its subsidiary is Bajaj Finserv Direct Ltd.